Strategic positioning, communications, partnerships, and visibility strategy for organizations navigating growth and transition.
Areas of Advisory
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I translate complex information (tech, supply chains, market dynamics, research) into clear, persuasive narratives that drive adoption and influence stakeholders.
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I position leaders and organizations as industry authorities through research-led narratives, op-eds, media positioning, and visibility initiatives that drive influence and build trust.
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I help organizations identify and develop strategic partnerships across sectors, institutions, and international markets — connecting people, technologies, and opportunities to strengthen positioning and support strategic goals.
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I secure high-impact speaking opportunities at world-leading events, framing proprietary angles and equipping executives with the presentations and briefings required to lead the global conversation.
I also support event organizers in shaping strategic programming, panel themes, and interdisciplinary conversations designed to connect people, strengthen relevance, and generate meaningful dialogue.
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I help organizations structure and manage communications systems that align strategy, production, visibility, and audience engagement. From LinkedIn and PR strategy to content programming, editorial systems, flagship assets, and media relations, I help organizations sustain clear and long-term visibility.
Working with
CEOs and Founders, VPs, CMOs, Directors, Product Teams, Agencies, Investors, Governments
Selected Engagements
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Leading strategic communications for a materials science innovator — synthesizing complex scientific information, positioning narratives for LinkedIn and industry audiences, growing influence, developing and framing industry presentations around innovation, new standards, and accelerating brand adoption of breakthrough technology that reduces the persistence of microplastic pollution in our ecosystems. Working collaboratively across teams : leadership, sales, research, narrative, compliance and creative.
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Co-developed a narrative architecture and storytelling for Fibershed’s Climate Beneficial Verification program for regenerative cotton and wool. Focused storytelling on a measurable five-pronged strategic framework for the USDA Regenerative Agriculture program — supporting farmers practicing regenerative agriculture in the US, and supporting traceability from farm to fabric.
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Led global positioning and narrative architecture from pre-seed through operational launch, shaping and translating the company’s vision into an investable platform that secured $2M in seed funding. Contributed trends and fresh insights, synthesizing market research and audience intelligence into multi-channel strategies that bridged digital and physical commerce through integrated, high-impact storytelling. Directed creatives and managed the end-to-end production of flagship editorial assets, securing contributions from high-impact cultural voices, supporting executive visibility via high-stakes strategic launches at the United Nations (Kenya), and through events and pop-ups (Canada, USA). Recruited and led an international network of contributors, overseeing quarterly programming to drive brand adoption across categories focused on sustainability, innovation, impact and craft preservation.
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As an Editor at Le Huffington Post Québec, post-AOL acquisition, I launched and managed a roster of 300+ collaborators, growing the platform into a leading Canadian media player in francophone markets, shaping editorial programming, and responsible for Opinions and Op-Eds. I leveraged audience intelligence and data analytics to accelerate platform growth, ensuring high editorial consistency, local relevance and narrative strength across several news beats and categories.
UPPL Group
Select engagements can extend into execution through UPPL, an international communications group and creative studio supporting creation, production and distribution.