Strategic positioning, communications, partnerships, and visibility strategy for organizations navigating growth and transition.

Areas of Advisory

  • I translate complex information (tech, supply chains, market dynamics, research) into clear, persuasive narratives that drive adoption and influence stakeholders.

  • I position leaders and organizations as industry authorities through research-led narratives, op-eds, media positioning, and visibility initiatives that drive influence and build trust.

  • Organizations often struggle to navigate complex ecosystems, identify the right stakeholders, and understand where opportunities for collaboration, funding, partnerships, or growth exist.

    I help organizations map relevant institutions, industry associations, government stakeholders, funders, partners, and initiatives, providing strategic guidance on where to engage, who to speak with, and how to move opportunities forward.

    Typical deliverables may include:

    • Stakeholder and ecosystem mapping

    • Opportunity identification

    • Partnership and collaboration pathways

    • Market and sector landscape reviews

    • Strategic introductions

    • Briefing notes and recommendations

    • Cross-border opportunity development

  • I help organizations and institutions identify and develop partnership opportunities — connecting people, institutions and communities to networks and projects tackling similar problems and transitions.

  • I help organizations structure and manage communications systems that align strategy, production, visibility, and audience engagement. From LinkedIn and PR strategy to content programming, editorial systems, flagship assets, and media relations, I help organizations sustain clear and long-term visibility.

  • I secure high-impact speaking opportunities at world-leading events, framing proprietary angles and equipping executives with the presentations and briefings required to lead the global conversation.

    I also support event organizers in shaping strategic programming, panel themes, and interdisciplinary conversations designed to connect people, strengthen relevance, and generate meaningful dialogue.

  • I support research, information gathering, diagnostics, and project development across circular economy initiatives and solutions.

  • I work collaboratively to support place-making and urban development through integrated thinking, aligning vision, stakeholders, economic development, cultural identity, community priorities, and strategic partnerships to unlock the full social, cultural, and economic potential of places.

  • I help brands and agencies shape positioning, narratives, develop brand strategies, and translate them into compelling creative direction. Services include brand positioning, messaging architecture, narrative development, campaign strategy, audience engagement, and communications planning. I love visual arts and working with graphic design. Access brand portfolio HERE.

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Design Practice

Beyond advisory engagements, my work explores systems thinking, regeneration, connectivity, and the design of thriving communities, environments and organizations.

Through research, design, and applied practice, I explore how these principles can strengthen communities, improve quality of life, support natural capital, advance circular economies, and shape more beneficial places and systems.

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Working with

CEOs and Founders, VPs, CMOs, Directors, Product Teams, Agencies, Investors, Governments, Principals, Consultancies, Institutions

Selected Engagements

  • Leading strategic communications for a materials science innovator — synthesizing complex scientific information, positioning narratives for LinkedIn and industry audiences, growing influence, developing and framing industry presentations around innovation, new standards, and accelerating brand adoption of breakthrough technology that reduces the persistence of microplastic pollution in our ecosystems. Working collaboratively across teams : leadership, sales, research, narrative, compliance and creative.

  • Co-developed a narrative architecture and storytelling for Fibershed’s Climate Beneficial Verification program for regenerative cotton and wool. Focused storytelling on a measurable five-pronged strategic framework for the USDA Regenerative Agriculture program — supporting farmers practicing regenerative agriculture in the US, and supporting traceability from farm to fabric.

  • Led global positioning and narrative architecture from pre-seed through operational launch, shaping and translating the company’s vision into an investable platform that secured $2M in seed funding. Contributed trends and fresh insights, synthesizing market research and audience intelligence into multi-channel strategies that bridged digital and physical commerce through integrated, high-impact storytelling. Directed creatives and managed the end-to-end production of flagship editorial assets, securing contributions from high-impact cultural voices, supporting executive visibility via high-stakes strategic launches at the United Nations (Kenya), and through events and pop-ups (Canada, USA). Recruited and led an international network of contributors, overseeing quarterly programming to drive brand adoption across categories focused on sustainability, innovation, impact and craft preservation.

  • As an Editor at Le Huffington Post Québec, post-AOL acquisition, I launched and managed a roster of 300+ collaborators, growing the platform into a leading Canadian media player in francophone markets, shaping editorial programming, and responsible for Opinions and Op-Eds. I leveraged audience intelligence and data analytics to accelerate platform growth, ensuring high editorial consistency, local relevance and narrative strength across several news beats and categories.

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Content Program & Operating System

Turn content into a scalable growth engine

A proven Content Program and Operating System for planning, scaling, and distributing content across digital touchpoints. The framework establishes the editorial systems, repeatable formats, and audience pathways required to support long-term growth.

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UPPL Group

Select engagements can extend into execution through UPPL, an international communications group and creative studio supporting creation, production and distribution.