Narratives that move markets
Hi and thanks for visiting.
I partner with executives to build thought leadership, craft strategic narratives, and shape the stories that define industries — across Europe, the Americas, and Africa.
What I do
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I position executives as industry voices through research-driven narratives, op-eds, and content programs that build authority and trust.
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I developing and pitch speaking opportunities at world-leading events — crafting abstracts, framing angles, and equipping leaders with compelling presentations.
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I synthesize complex information (supply chains, tech, product dev, market dynamics) into clear, persuasive stories that drive adoption and influence stakeholders.
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On a monthly retainer-basis , I deliver LinkedIn strategy, editorial content, copywriting, visual assets, messaging frameworks, and media-ready materials. I also lead PR, craft and publish press releases, curate content, outreaching to meaningful outlets and getting your story in the press.
Who I work with
CEOS & FOUNDERS VPs CMOs DIRECTORS PRODUCT TEAMS AGENCIES INVESTORS
Leading the Global Conversation
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Leading strategic communications for a materials science innovator — absorbing complex scientific information, positioning narratives for LinkedIn and industry audiences, growing influence, developing and framing industry presentations around innovation, new standards, and accelerating brand adoption of breakthrough technology that reduces the impact the persistence of microplastic pollution in our ecosystems. Working collaboratively across teams : leadership, sales, research, narrative, compliance and creative.
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Developed narrative strategy and storytelling for Fibershed’s Climate Beneficial Verification program for regenerative cotton and wool, focused storytelling on a measurable five-pronged strategic framework for the USDA Regenerative Agriculture program — supporting farmers practicing regenerative agriculture in the US, and supporting traceability from farm to fabric.
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I shaped the vision for the company pre-seed stage, leading strategy and insights, co-defining and moving ideation into an investable, operational platform driven by community, design and creativity. I crafted an ecosystem blueprint that connects digital and brick-and-mortar commerce through content and storytelling, driving impact across consumer product categories that support women, environmental goals, beauty, innovation and the preservation of craft and heritage. Architected an international community of transcultural tastemakers, contributors and consumers through content and strategic development. Led thought leadership, copywriting, quarterly editorial production of digital assets. Supported strategic launches at the UN, partnerships and pop up activations.
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As an Editor at Le Huffington Post Québec, post-AOL acquisition, I launched and managed a roster of 300+ collaborators, growing the platform into a leading Canadian media player in francophone markets, shaping editorial programming, and responsible for Opinions and Op-Eds, with responsibilities across audience engagements, platform growth and analytics.
Why it Matters
Built for the new world
Entrepreneurial — I bring the resilience, pragmatism, and creativity that today's landscape demands. With deep experience across media, B2B, B2C, and content at scale, I understand the power of narrative, framing, and writing to achieve business goals alongside wider social and environmental impact.
Whether we are developing a multi-year narrative roadmap, navigating a critical shift, or or driving a high-stakes growth cycle, you gain a partner committed to the precision, strategic accountability, and evidence-based storytelling required to cut through the noise and move markets with absolute clarity.
Alongside an expertise in communications and storytelling, through intelligence platforms, diplomatic networks, and a bi-continental presence at the intersections of policy, technology, culture and capital — I connect dots across EU, Americas, Morocco, and Africa that help clients grasp the bigger picture, and navigate the complexity of today’s multipolar world.
