Narratives that move markets
Hi and thanks for visiting.
In a landscape saturated with noise, I act as a strategic partner who translates evidence-based intelligence into the flagship assets and global presence required to lead the industry conversation.
I collaborate with executives and teams to build thought leadership, craft strategic narratives, and shape the stories that define industries — across Europe, the Americas, and Africa.
What I do
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I position leaders as industry authorities through research-led narratives, op-eds, and strategic programs that drive connectivity and build trust.
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I secure high-impact speaking opportunities at world-leading events—framing proprietary angles and equipping executives with the presentations and briefings required to lead the global conversation.
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I translate complex information (tech, supply chains, market dynamics, research) into clear, persuasive narratives that drive adoption and influence stakeholders.
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As an embedded lead, I manage your end-to-end editorial ecosystem: from LinkedIn and PR strategy to the development of flagship assets, press and media relations.
CEOS & FOUNDERS VPs CMOs DIRECTORS PRODUCT TEAMS AGENCIES INVESTORS
Who I work with
Leading the Global Conversation
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Leading strategic communications for a materials science innovator — synthesizing complex scientific information, positioning narratives for LinkedIn and industry audiences, growing influence, developing and framing industry presentations around innovation, new standards, and accelerating brand adoption of breakthrough technology that reduces the persistence of microplastic pollution in our ecosystems. Working collaboratively across teams : leadership, sales, research, narrative, compliance and creative.
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Co-developed a narrative architecture and storytelling for Fibershed’s Climate Beneficial Verification program for regenerative cotton and wool. Focused storytelling on a measurable five-pronged strategic framework for the USDA Regenerative Agriculture program — supporting farmers practicing regenerative agriculture in the US, and supporting traceability from farm to fabric.
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Led global positioning and narrative architecture from pre-seed through operational launch, shaping and translating the company’s vision into an investable platform that secured $2M in seed funding. Contributed trends and fresh insights, synthesizing market research and audience intelligence into multi-channel strategies that bridged digital and physical commerce through integrated, high-impact storytelling. Directed creatives and managed the end-to-end production of flagship editorial assets, securing contributions from high-impact cultural voices, supporting executive visibility via high-stakes strategic launches at the United Nations (Kenya), and through events and pop-ups (Canada, USA). Recruited and led an international network of contributors, overseeing quarterly programming to drive brand adoption across categories focused on sustainability, innovation, impact and craft preservation.
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As an Editor at Le Huffington Post Québec, post-AOL acquisition, I launched and managed a roster of 300+ collaborators, growing the platform into a leading Canadian media player in francophone markets, shaping editorial programming, and responsible for Opinions and Op-Eds. I leveraged audience intelligence and data analytics to accelerate platform growth, ensuring high editorial consistency, local relevance and narrative strength across several news beats and categories.
Why it Matters
Built for the new world
Entrepreneurial — I bring the resilience, pragmatism, and creativity that today's landscape demands. With deep experience across media, B2B, B2C, and content at scale, I understand the power of narrative, framing, and writing to achieve business goals alongside wider social and environmental impact.
Whether we are developing a multi-year narrative roadmap, navigating a critical shift, or driving a high-stakes growth cycle, you gain a partner committed to the precision, strategic accountability, and evidence-based storytelling required to cut through the noise and move markets with absolute clarity.
Alongside an expertise in communications and storytelling, through intelligence platforms, diplomatic networks, and a bi-continental presence at the intersections of policy, technology, culture and capital — I connect dots across EU, Americas, Morocco, and Africa that help clients grasp the bigger picture, and navigate the complexity of today’s multipolar world.
